WHITEsmile GmbH was founded in Germany in 1994 as one of the first companies to specialize in professional teeth whitening. Over more than three decades, the company has built its expertise in developing whitening systems designed for dental clinics.
The Birth of fläsh
In 2016, WHITEsmile launched the fläsh brand, an integrated whitening system that combines an advanced LED lamp with a whitening gel designed to work with it. In 2026 the system celebrates its tenth anniversary, and it is used today in more than 4,000 dental clinics in Germany and in more than 70 countries worldwide.
What makes fläsh different?
- Smart lamp: With a “guided treatment” mode that leads the clinic team step by step, automatic tooth shade assessment before and after treatment, and settings for sensitive teeth and single-tooth whitening.
- Integrated system: Chairside whitening systems, take-home systems with customized trays, and a toothpaste to maintain the result.
- Smart preview tool: Shows the patient the expected result before treatment, directly from the device's browser.
- For clinics only: fläsh products are intended for dentists and are not sold directly to consumers.
fläsh in Saudi Arabia
Najd Smile is the authorized distributor of fläsh in the Kingdom of Saudi Arabia. We provide clinics with the complete system, hands-on training for the clinic team, and patient-facing marketing materials in Arabic.
To request a quote or a demo in your clinic, contact us.
Discover the details of fläsh products, and how to add a professional whitening service to your clinic with Najd Smile.
